Apple season is officially underway, and CMI Orchards is primed to support retailers with an ample supply of high-quality fruit, a diverse variety lineup, and innovative consumer marketing programs designed to drive sales all season long.
“CMI is entering the season in a strong position, with harvest a few days ahead of last year, and production increases across several key apple varieties," said Rochelle Bohm, CMI’s Vice President of Marketing, in the recent release. "Fruit quality is excellent, sizing looks strong, and we expect to have plenty of premium Washington apples to share with consumers around the world."
CMI offers one of the industry's most diverse apple portfolios, providing retailers with a wide range of conventional and organic varieties. CMI’s conventional apple production will increase +10.9% for the 2026 harvest, Bohm reported, with organic apple production up 5.5%. “Notable conventional production increases include SugarBee® (+52.3%), plus about 20-25% growth on CMI’s core strongholds: Gala, Granny and Red Delicious,” Bohm shared. “On the organic side, CMI continues to invest in premium organic offerings including organic Honeycrisp (+15.7%), organic Cosmic Crisp® (+33.9%) and organic Gala (+17.8%). We’re also beginning to ramp up production of organic SugarBee®, though significant volume won’t be available until next year or so.”
CMI Orchards is primed to support retailers with an ample supply of high-quality fruit, a diverse variety lineup, and innovative consumer marketing programs designed to drive sales all season long
To help retailers maximize sales and shopper engagement, CMI offers a variety of proven marketing programs and brand platforms, including:
Daisy Girl Organics®: CMI’s flagship organic program
Crunchie Munchies®: Organic apples for kids
American Dream®: Supports veteran-focused organizations and features special America 250 packaging opportunities this year
HERO®: Conventional kid-friendly apple program
Flavogram®: Innovative flavor discovery tool
Apple Crush™: Interactive, digital apple match tool
"Our tools are designed to help you sell more, so don’t leave dollars on the table. Work with our team to customize in-store promotions that push apples into more shopping carts this season,” said Bohm. “We have programs to attract parents shopping for school snacks, patriotic promotions, and interactive tools to target Millennial and Gen Z shoppers. We're looking forward to partnering with our customers to deliver engaging promotions and exceptional apples throughout the year."
CMI offers one of the industry's most diverse apple portfolios, providing retailers with a wide range of conventional and organic varieties
CMI's full apple portfolio includes Ambrosia Gold®, Cosmic Crisp®, Envy™, EverCrisp®, Fuji, Gala, Granny Smith, Honeycrisp, Jazz™, Kanzi®, KIKU®, Pink Lady®, and SugarBee®, and conventional Dazzle®, Golden Delicious and Red Delicious.
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